2009/12/26

What if the Sex and the City Girls Were Couriers?

My wife has a huge thing for Sex and the City so, when I arrived home from one of my self-employed courier jobs, I wasn’t surprised to see her slumped out in-front of her favourite box set. Watching it with her got me wondering, what if the four thirty-somethings weren’t sophisticated New Yorkers, but rather four down-to-earth couriers holding down self-employed courier jobs in good old Blighty?

The Outfits Would Have To Go

Some of the outfits Carrie wears in Sex and the City are quite outlandish. Huge puffball skirts, origami folded jackets and Dolce and Gabbana dresses are all featured on the hit series. Most of these are far too expensive to wear on self-employed courier jobs and a lot of the dresses wouldn’t even fit in the white vans they’re that big. Who can forget Carrie’s stunning ballerina dress that she wore in the final episode of the series? She wouldn’t have even been able to close the van door, let alone made a delivery wearing that. Plus the lads down the local diner would have teased her relentlessly about her outfit choice, which brings me to my next point....

The Fancy Restaurants Would Be Swapped For Motorway Service Stations

The Sex and the City girls are always meeting for lunch in fancy restaurants and this is something that would definitely change if they were couriers. After a long day carrying out self-employed courier jobs, we don’t want to end up at a restaurant that charges us above the odds for a miniscule meal. There’s nothing like stopping off en-route for filling pub grub and a bacon butty. God knows, some of those girls certainly look like they could do with a half decent meal.

Have you ever seen the Girls Drive?

Apart from when Carrie rents a car to take Samantha and her to San Francisco and almost manages to crash it while getting out of the rental office, have you ever seen any of the girls drive? They travel everywhere by taxi and this just isn’t practical for those delivering packages on self-employed courier jobs. New York cabs are expensive and so for that matter are London taxis. Sometimes I can be driving for hours on one courier job and if I were to forgo the van and bill the client for my taxi fare, the cost would be just astronomical.

High Heels Make Self-Employed Courier Jobs Impossible

We all know the real reason the girls take taxis everywhere....their shoes! If Carrie’s high-heels make walking the streets of the Upper-East side impossible then imagine how she would get by driving in them. A recent study in the UK showed that 11.5 million women are putting their lives, and the lives of others, in danger by wearing inappropriate footwear whilst driving. High heels weren’t designed with driving in mind and as we can’t imagine ever seeing Carrie wearing a pair of flat shoes, this rules her out as a potential courier.

Carrie might not make a great courier, but Miranda and Samantha would both fare well with self-employed courier jobs. Miranda’s brusque and efficient manner would allow her to deliver packages in an organised and timely way. Whilst, somehow we all know that Samantha would get around the quickest.

A Quick Look at Travel Packages in Canada

Booking travel packages in Canada has become increasingly easier over the last decade due to the internet. From one end of Canada to the other, through provinces and territories you will notice the different nations who reside there. It is quite like traveling the world without actually doing it. Celebrations and festivals across the country add excitement when booking for travel.

Information at the borders is constantly changing. Travel packages will include this information before arriving. The info provided normally contains what foods I can bring into the country, passport and identification needs and requirements, which vehicles can I leave within Canada, along with many other questions a traveler may have.

Information in the packages normally will answer multiple questions that someone may have before traveling into Canada. Such things as the conversion rate for currency at the time of travel. This is important to know when using cash for all of you transactions. Most debit or credit cards will do the calculation for an individual. Actual funds will have to be converted manually. Whether or not taxes paid during purchases can be reimbursed is another question that should be answered in your travel packages. Conversion of propane and gas prices is also contained in the correspondence.

Information on travel packages should also contain items that can be brought into the country. Knowing if tobacco, alcohol, or gifts are permitted is very important to a traveler. Visas and passport requirements must also be contained in the information that is presented at the time of travel. Information on paperwork that is required to have grandchildren accompany a traveler is also required. Documents for criminal records may also be requested when ordering the packages.

Correspondence about gun control in Canada will also be mentioned. If a person owns a handgun, will it have to be left at the border? Some or most of the answers for the questions someone might have on gun laws in Canada should be mentioned in the booklet.

Pet legislation is always a concern when traveling to another country. Any laws that pertain to a pet and the owner are required to be answered in the packages. Letting travelers know if they need papers or documents for their animals is typically part of the information bundle. Quarantine for animals as well as exotic pet information can be expected.

Knowing whether a ferry or toll road will be utilized at the time and place of travel will be mentioned n the packages. Sailing times and costs are beneficial information one may need when traveling. Single and double lane highways, speed laws, usage of cell phones, campground information, public dumping stations and what kind of weather to expect for that season will be noted.

Generally the travel packages offered when traveling into Canada will have this information available usually without the request of the traveler which makes the experience a lot more enjoyable. To find the travel agencies that help travelers enjoy their time in Canada, do a little research on the World Wide Web.

2009/12/14

Website Promotion Getting Mice Through the Maze

Mice In The Maze

A few years ago you could get people to fill out a contact form on your website just by asking. But nowadays internet users are getting a little less willing to just log in and give you their information. Let’s face it, how many emails would you be getting today about “little blue pills” if your email address hadn’t been handed off somewhere along the line?
So what can you use to entice people to sign up? Giveaways are good, but what do you offer that will get the kind of response you need to make it worth the effort?

Event Tickets Anyone?

If you’re in a competitive market, offering a free ticket to a much sought after event can bring a lot of attention. However you want the visitors that sign up to be valid potential customers, so the more related the event is to your market the better.

Then in order to qualify for a chance at the “prize” your site visitor has to sign up for your newsletter. Here’s a huge tip, don’t abuse the information. Don’t make your newsletter the new junk mail that nobody ever opens and resents getting.

I have only two examples of clients that actually “get” this concept. One writes less than once a month and his piece has rarely got anything but a mention about his business. It is however, short with five of less points and always positive.

The other is a small business person that is a gifted writer. His business is website development, he writes infrequently and his newsletter talks about something interesting. Short and sweet, they don’t annoy anyone and they remind you who you need to call if your in the market for what they have to offer.

The most profound thing about these two email campaigns is that they rarely lose any contacts. Their markets are both expanding when most others are going nowhere.

What Do You Care?

How this could relate to you really boils down to being found when potential customers or clients are searching for you. A large following either through an email campaign or some other social media marketing can keep you in the minds of more people that know more people. It also produces traffic. visitors to your website. Each visitor is another touch, touches add up to business.

But from an online marketing perspective traffic, and bookmarking point to popularity which go to better Search Engine Placement in search results. Social bookmarking being one of the aspects that Search Algorithms apply to your Page Rank.

Bonus Content

One more thing that helps get the visitors to your site to volunteer to be a participant is the “Bonus.” we’ve all seen the advertising pitchman selling you the latest amazing product that will make your life even more unbelievably wonderful than it already is. They tell you about something that is so amazing you just can’t believe you have survived so long without it. You sit stunned as he demonstrates the ease of the product, the astounding results, but you haven’t moved to pick up the phone. He tells you the price and still you sit there. We have heard it so many times you know it’s coming.

In the last five seconds the pitchman says, “But wait, Call right now and we’ll double your order!” “Call Right Now.” The bonus gets you. So give your visitor a bonus. The chance to win a pair of tickets and… Every person who signs up will also get the exclusive access to ____. I can’t fill in the blank for you. It depends on your target and what they hope to get from visiting. But if you make it to incredible to pass up you’ll end up with a lot better response.

Every person that signs up gets something as a bonus, only one gets the big prize. The successful eMarketing promotion is one that everyone signing up gets something.

Some enticing free content in conjunction with a chance to win the grand prize.

You see, the special prize is the unique reason to reach out to people in your social media contacts including Twitter, Facebook, MySpace, and LinkedIn repeatedly. Without the special prize, your social media contacts will become numb to the offer of free content. But a chance to maybe win a special prize might not be enough to get people sign up for the offer.

That’s it. If you need more information or you’re interested in our Search Engine Placement Services, call today. 800-789-0017 or visit www.aSEOpro.com and we’ll get you found.

Overview of Search Engine Ranking and Optimization Strategy

Just imagine and think of the Internet as the biggest library-like source of information in human history, with one major difference from an actual library.

Actually, the Internet is not organized, nor is all the information out there credible. In a fact, this is where search engines come into play and why SEO services, SEO ranking and SEO optimization strategies are so important to real businesses who provide real information, services and products.

In reality, as far as the issue is concerned, your web site coming up in the top 10 of any search engine is anything but natural. By the way, appearing in the top 10 for your business's keywords will bring in potential customers to your web site just effectively, but it's more cost effective to you.

As you may know, search engine ranking and optimization is a highly specialized field of Internet study combined with the ability to write decently.

You should know that search engine users are what we call a targeted audience because they come looking for your business and usually want to buy what you sell.

Luckily, you don't need to do anything, but provide them a clean web site that nicely displays your products, and close the sale. It’s vital to note that every web business needs a web site marketing plan with a solid search engine ranking and optimization strategy.

Having made a research, the Georgia Institute of Technology says more than 85% of all Internet users find new web sites through search engine search listings.

It’s common knowledge that data shows that search engine listings are the number one way to generate traffic to a web site. Actually, you relied on the search engines to give you keyword results and that's where you played on the Internet. Just remember, the goal of any SEO company is to get your web site to rank in the top 10 for your set of keywords bringing you the people who are searching for the goods and services you provide.

We can safely assume that SEO services involve knowledge of SEO optimization, web site planning, SEO experience and having the right SEO tools, but most of all it requires patience because getting your web site into one of those top positions on the search engine results pages takes an average of 1-3 months.

It’s obvious that any SEO company will need to tweak your web site and its content, and then wait for the search engines to make their changes. If we are making a closer investigation, the goal is to achieve and maintain true search engine optimization and placement for your web site.

We have every reason to believe that by hiring an SEO company to handle your search engine optimization you will see results. For sure, a good SEO company will bring you good search engine placement, and any business that can get the targeted traffic should also get the conversion necessary to drive profits up if the web site is able to close the sale.

You should also remember that your web site content should both drive SEO optimized traffic to your web site and help close the sale – a good SEO Copywriter can help with both! As you may know, ROI is the return on investment. First of all, you need to compare your ROI for the costs of placing pay per click ads (PPC) vs. the cost of optimizing your web site to get a natural ranking.

As far as my personal account may be taken into account, if your market is highly competitive, then you're most likely going to need to do both to make it in that business online. As it could be observed, this is where SEO experience can be invaluable to you and the success of your online business. And, it’s not a secret search engine listings are far more effective than standard banner or button advertisements when it comes to brand recall, favorable opinion rating, and conversion of traffic to sales.

Moreover, the study also found that 55 percent of online purchases were made on sites found through search listings, while a mere 9 percent were on sites found through banner ads. To sum up, Search Engine Optimization is clearly linked to a better ROI for your business.

It’s obvious that organic or natural traffic, that comes to your web site from natural search engine ranking, converts better than traffic delivered via pay-per-click search because the traffic is better targeted!

To the best of our knowledge, search engine ranking and SEO optimization is cost effective] and should be a high priority. While the search engine ranking and SEO optimization process is complex and time consuming, as far as this issue is concerned, it is very do-able if you know what you're doing, that's why you may want to hire an SEO writer.

One of the main tips for you to know is SEO optimization is not only about working your web pages to match the ever changing search engine algorithms of all the major search engines, but it's also about trying to out-rank your competitors.